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Gallery Espresso is a coffee house and art gallery. They wanted to refresh their brand for a planned expansion into new urban markets from the flagship store located in a college town in the south. The logo needed to distinguish itself in the saturated coffeehouse market of larger urban areas while letting people know they were also an art gallery.
Branding Guidelines
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Rocerca Atelier is part of my graduate thesis at SCAD. I created an art school that applied the Montessori principles of teaching to online education. This method allows students to progress at their own pace as they learn from and work with their peers.
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Motorola's wireless telephone handset division was a pioneer in cellular telephones. It pioneered the "mobile phone" with DynaTAC, "flip phone" with the MicroTAC, as well as the "clam phone" with the StarTAC in the mid-1990s.
These guidelines were created in 2005 when Motorola was at the peak of their success.
